"American artist Anne Collier's intervention renders the Prada Spring/Summer 2026 campaign as a physical, material object, one to be held, and felt. In each still-life composition, outside hands hold aloft specially-shot imagery of the collection, photographed by Oliver Hadlee Pearch. Like an additional observer, or a reflection of ourselves as onlookers, these images are observed admired, perhaps desired – examining the mechanism of advertising as a medium. In a play on perspective and re-framing, within these lovingly-held photographs Prada pieces are worn by a cast of actors and personalities: the actors Levon Hawke, Nicholas Hoult, Damson Idris, Carey Mulligan and Hunter Schafer, the musician John Glacier, and the model Liu Wen. This Spring/Summer 2026 Prada campaign is both a celebration of fashion imagery, and a liberation from it – an outside consideration of fashion framed through fine art, a distinct viewpoint, a search for objectivity. Meanwhile, the exchange between Prada and the work of contemporary artists reflects both a long-held interest and respect between each sphere of creation, and the brand’s deep-rooted and ongoing interrelationships with a broader panorama of global culture." -Prada
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January 17, 2026
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